Circular ClubA Redesign Lab division · Lima and Bogotá
Circular economy that pays off, for Latin American industry.
Circular Club turns the circular economy into business cases with NPV and IRR, so each company knows which circular opportunity fits, how much value it creates and how to finance it. Our method, the Circular Playbook LatAm, is aligned with the progress of the ISO 59000 family of standards.
- 7stages, from preparation to scaling
- 17circular business submodels in 5 models
- 15business cases modeled in Peru and Colombia
01The method
Seven questions before investing in the circular economy.
Each stage of the Playbook answers one question and closes with a deliverable, from the kick-off charter signed by management to the value case reviewed by finance and the pilot with a real customer. The full guide, its twelve tools and its Excel models are in Spanish.
- 0
Prepare
Who leads, with what scope and under which pressures?
- 1
Diagnose the value chain
Where, and how much, value does your chain lose?
- 2
Choose opportunities
Which models, submodels and synergies capture the value your chain loses?
- 3
Build the value case
How much money does it create, with what investment and at what cost of capital?
- 4
Measure gaps
Which capabilities, skills, technology, culture and partners are missing?
- 5
Plan and pilot
What gets done, in what order, with whom and how is it tested?
- 6
Measure, scale and adjust
Did it work, how does it grow and what needs correcting?
02The evidence
Is circularity profitable in Latin America?
Yes, when the circular option is cheaper than the linear one for whoever pays and operates at scale. Almost never when it depends on creating a new market. Profitable circularity exists, but with thin margins. It concentrates in businesses with scale, a cheap input or a service that can be charged for, and it rarely matches the most publicized cases.
03What we offer
From a free first look to a bankable case.
- 01
Circular Transition Kit · free
A team of AI agents that maps your company’s circular opportunities inside the Claude desktop app, prioritizes them and estimates an initial NPV and IRR. Works in English and Spanish. Request the kit.
- 02
Book + Kit · USD 24
The Circular Playbook LatAm (201 pages, in Spanish) with its six self-guided Excel models: business model development, value case, circularity indicators and capability, technology and skills gaps. Buy it.
- 03
Circular Transition Plan · 2 to 3 weeks
An in-depth analysis of your company by our team: a bank-grade value case with loan and debt coverage, national and international funding map, baseline circularity indicators, gaps and a 12-month plan. Micro and small: from USD 790 · Medium-sized: from USD 1,900 · Large company: USD 3,500. Contact us.
- 04
Circular Implementers Program · from 25 January 2027
Eight live weeks, one Playbook stage per week, with a real project and certification. In Spanish. Launch price USD 540 (regular USD 690), Book + Kit included. Details.
04Who we are
Circular Club is the circular economy division of Redesign Lab, with offices in Lima and Bogotá. It is led by Eddie Ajalcriña (CEO) and Lorenzo Ortiz (CIO). Eddie has more than fifteen years of corporate leadership in a range of industries in the region. He was a sustainable business expert for the Delegation of the European Union to Peru, where he coordinated the Circular Transition programme, a UNIDO consultant and a member of the ISO/TC 323 Circular Economy committee. He teaches circular economy at MIT Professional Education and previously did so at the University of Chicago. Lorenzo has spent twelve years managing investment and innovation projects at Grupo Breca and Grupo Gloria, and is a Singularity University LATAM Fellow.